Reporter and Digital Strategist

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I’m a newsroom analyst with eight years of experience as a metropolitan reporter in California. My passion is making important news interesting and enduring by expanding the reach of print-quality content with sharp online execution.

I currently work at the Los Angeles Times analyzing audience data and training over 500 journalists in digital strategy at both LA Times and its sister newspaper The San Diego Union-Tribune.

Before that, I was a tech reporter at the the Union-Tribune and the San Diego Business Journal, and a senior writer at Endpoints News.

As a journalist, I was consistently involved in newsroom development, creating new beats and sections based on audience opportunity. In 2014, I created the Startup Page section at the San Diego Business Journal, which later won Best Recurring Feature in a national contest by The Alliance of Area Business Publishers. At the Union-Tribune, I created the startup and local entrepreneur beat, which I grew to be a top-converting section. I was the lead on the newsroom analytics committee, through which I conducted weekly reporting and wrote an internal newsletter on story performance.