Category: Portfolio

THE STARTUP PAGE: A New Beat is Born

After two years in the startup trenches as the Biotech Reporter at San Diego Business Journal, I saw an opportunity to dive deeper into the local startup scene. I pitched a new section of the journal dedicated entirely to startups and entrepreneurship, and later became the lead on this project. The new segment, launched June 2016 as “The Startup Page,” was designed to stand out from the rest of the publication. It was such a hit with subscribers (and advertisers) that the entire publication underwent a redesign to mimic its layout.

The Startup Page also introduced our publication to the Gen X and Millennial generations in San Diego, two subsets of the local population that were previously outside of SDBJ’s core readership.

The creation of this page altered my job title from “Healthcare Reporter” to “Biotech & Startup Reporter.”

 

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ENVIRONMENTAL BIOTECH CLIP: Appetite for Algae

I mostly cover the drug development side of biotech, but every now and then I get to dip a toe in environmental biotech. Here’s a profile on a biofuel company that went bust, then pivoted to a new offering.

Lede: “Sapphire Energy Inc., once a promising player in the biofuel industry, has officially dropped clean energy from its pipeline and shifted focus to the more profitable vitamin supplement industry.”

READ THE FULL STORY AT SAN DIEGO BUSINESS JOURNAL.

Appetite for Algae.jpg

 

BIOTECH CLIP: Out of the Shadows

This was an exciting piece on a stealthy private biotech with a valuation that sounds too good to be true. First broken by Forbes Reporter Matthew Herper, I followed with a local in-depth look at Samumed’s larger-than-life valuation. This story won Third Place in the 2016 Excellence in Journalism Awards put on by the San Diego Press Club.

Lede: ” Osman Kibar is nonchalant, as billionaires go, but he’s nothing if not confident. Dressed in a fading polo shirt and old jeans, he leans back in his chair, intertwines his fingers and fights a knowing smile. He knows why I’m here.”

READ THE FULL STORY AT SAN DIEGO BUSINESS JOURNAL.

out-of-the-shadows

 

DIAGNOSTICS CLIP: The Holy Grail

Everyone jumped on the story of GRAIL, the exciting new spinout of sequencing giant Illumina Inc. Due to our weekly publishing cycle, I took more time to consider what other reporters hadn’t: the concept is exciting, but can they do it? What challenges will they face?

Lede: “Illumina Inc., a major force in San Diego’s genomics industry, launched a spinout last month loaded with both cash and cachet. But experts say its destined for challenges on its quest for oncology’s “holy grail.””

READ THE FULL STORY AT SAN DIEGO BUSINESS JOURNAL.

liquid-biopsy

 

 

INFOGRAPHIC CLIP: Pharma’s Capitol Expenditure

Our design team worked with me to create the first-ever infographic to run in the San Diego Business Journal. This article took lots of diving into data, but the result was a fun detour from what the business journal usually produces. The design team had so much fun creating it that its now a regular option for SDBJ reporters, should they choose to put the work in.

Pharma